Most importantly, it must get seen! Decoy placement depends on whether you’re using a buck or doe decoy and from which way the deer will be coming. Once you know which way the deer will be coming, they will fool you. It seems like they always do! Therefore, some flexibility in set-up is important. Many times, a deer will approach a deer decoy to about 20 or 30 yards and study it. If you can place the decoy so that the deer is within your range when it stops, you get your shot. Often, a deer will circle the decoy to check it out, both visually and for smell. When final approaching the decoy, a buck usually tries to come in from the rear on a doe decoy, so it’s a good bet to have the decoy facing away from you. A buck approaching a buck decoy often comes in more head on, so the decoy should be facing in your direction, but not directly at you.